Project Description

Egg Harbor Cafe 

Egg Harbor Café brings you high quality, carefully-sourced breakfast, and lunch with fast, friendly service in a modern farmhouse setting, 6:30 a.m. – 2 p.m. daily. The first Egg Harbor Café was founded in December 1985 by frequent breakfast diners who wanted to hatch a unique breakfast and lunch restaurant.

Opportunity

Egg Harbor has over 18 locations spread out in Illinois & Atlanta, GA. 90% of the sites reside in a territory that cable access is available, although only 75% of locations have migrated over to higher bandwidth due to the complexity of accounting and contract milestones. The slower bandwidth causes customers to visit other restaurants if they want to use WI-FI. Also, there isn’t a security barrier at any locations separating customer from an employee while using the internet. Finally, customers that are ordering have also complained at multiple areas of the traditional phone service being busy during lunch hours.

Approach

After discovering the opportunity area, we either called or visited each location to identify the barriers to entry, such as construction costs, infrastructure, and costs vs. the incumbent carrier with management. Created a spreadsheet and project outline for each location complete with Point of contacts, bandwidth needs, additional fees, and incumbent carrier contract milestones. We proposed to not only build each project individually but to reduce costs by providing an all-inclusive solution, increase bandwidth and security by adding WiFi Hotspots and higher internet speeds, negotiate a contract with incumbent carriers to provide an acceptable termination penalty and add more incoming phone lines to increase take out revenue during busy hours.

Results

Our team works closely with C-Level Egg Harbor Point of Contacts to ensure that the company had little to no downtime as their working hours have a small window for disconnected phone service or internet. We were able to assist the CFO with contract negotiation with several incumbent carriers in Illinois and Atlanta to reduce termination penalties. The WiFi hotspots allowed the Marketing Coordinator to find a piece of newsworthy opportunity to promote through each location, increasing foot traffic, and reducing customer churn.