Project Description

Northwest Neurology is one of Chicagoland’s top Neurological institutions that sought after for being a thought leader and information provider to both patients and health care professionals.

 

Opportunity

Previous UI/UX design wasn’t easy to navigate for people with impaired vision or just short on time. The organization wanted to showcase their doctors and also create a more user-friendly version of the site for their patients.

 

Approach

Redesign the website with industry-specific best practices for medical. Create buyer personas and begin to build content that could help within the buying cycle. Thereby, establishing authority.

 

Results

Increased traffic by showcasing the doctors and link building to high caliber websites – Traffic increased by 23% to the home page.

Website redesign delivered a more robust and inclusive website for new and current patients to engage.

Overall rankings for Search Engine Results Page (SERPs) placement moved up over 7,000 times.