Project Description
Think Big! Entrepreneur Expo & Festival
This two day festival with music, food, vendors, and business development sessions selected by entrepreneurs. Topics and panels are right to what the minority business community have requested. Courses are available for adults and youth in English and Spanish. Please visit the website for a complete listing of sessions, bands, vendors, and food trucks.
Opportunity
Think Big, non-profit located in Rockford, IL founded an event to engage entrepreneurs, professionals and prospective business owners with useful content that educates and empowers them to “Think Big!” about business ownership and operations of in Northern Illinois.
Approach
To keep relevant content in the hands of our target stakeholders, we used a multichannel strategy by driving traffic to a mobile application as a hub for all information including; Event dates and times, Business forum, motivational videos, event registration, social media channels, and sponsorship & vendor information.
Results
By utilizing a cross-platform approach to drive traffic from print, social media and word of mouth, we were able to build a strategy that will give the intended users easy access to all the useful information needed to be successful and also create a very “sticky” solution that users will continue to use before and after the event. The value of an ongoing mobile app that entrepreneurs would use solidified value and secured the Midland States Bank as a premium sponsor.