Project Description

Successfully acquired the position of Social Media Influencer for a startup technology company based out of San Carlos, CA that exists to transform today’s antiquated wheelchair and scooter experiences into a liberating one using a new kind of empowering devices, intelligent personal electric vehicles.

Opportunity

Whill wants to show people with limited mobility that are not in need of a medical device that their Model Ci assisted mobility device is the premier solution for mobility limitations or disabilities.

Approach

Intentionally develop an authentic brand that is captivating among the target segment and continuously show the use of Whill’s Model Ci and it’s functionality. Our team worked directly with Whill C-Level Executives including VP of Marketing to build a unique sponsored campaign that highlights people’s reaction when test driving the Whill for the first time. Also, generating a strong following of differently-abled people by interviewing those who are “Living life without limitations” in spite of certain physical barriers due to illness, disease, amputee or chronic pain.

Results

We gained a little over 4K followers between Instagram & Facebook by creating a captivating lifestyle brand www.un-limitedmobility.com that shares the day to day challenges that face people living with mobility limitations and highlights the accounts of the amazing experiences of the people in the group that push the boundaries. Driving traffic to Whill’s brand and website through our influencer marketing campaign including; sponsored video, posts, and podcast.